Discernment: the next step
had the good fortune to be invited over the festive period to a party
which was held at a very nice big house. I had never met our hosts before,
but they were clearly not short of a bob or two. The house was well furnished,
the food was excellent and the millennium champagne was flowing like water.
Clearly people of discernment. You would say so, but read on.
off to the kitchen for my favourite tipple, I am disappointed. Only nasty
tins of Boddington and Tetley
greet my eager gaze. No decent beer!
do so many people have a blind spot when it comes to beer? They care about
quality in so many things they buy and do. They prefer to eat at good
restaurants, shop at the best shops and buy recommended wines. But when
they need some beer to set up a party or barbecue their discernment deserts
think this is a question of learning. Our old bogeymen, the big brewers
have nothing to gain by promoting high quality beers in bottles.
That means most people know nothing of the concept of quality when
it comes to take-home beer. Faced with an array of bottles and cans on
the supermarket shelf, they have no idea that some of it is very good,
and most of it is very, very bad.
a quick lesson which should add immensely to your pleasure.
Tins might be are for beans, not beer. Never, ever, touch tinned beer.
Its not real ale, its not
nice, and the word draught used with such cavalier abandon
by advertising executives is, in fact, a lie.
Bottled beer, even with a silly name, is not necessarily good.
You have to try just a little harder
The magic words are BOTTLE CONDITIONED
That means the beer is maturing all
the time, the yeast is alive, and the flavour is, like the people who
drink it, sophisticated.
how easy it is to see which ones are REAL ALE IN A BOTTLE
guarantee you will enjoy good quality beers
much more than the fizzy metallic stuff.
And where do you find it? Most supermarkets have a few Bottle Conditioned Beers. Off-licences are worth investigating.